Campfire
A Content Blog by EVG
Video Kills It: Content Marketing in the Visual Age
How much time did you spend watching versus reading today? The answer to that question drives one of the strongest
All About Hashtags
Hashtags can seem a strange and elusive beast to anyone who hasn’t used them or doesn’t get their purpose. They’re
Creative Instruction: Branding & Content Marketing
Recently, I had the opportunity to visit and chat with a fun, smart cadre of students at Furman University. A
Five Tips to Help Ease Those Public Speaking Nerves
Have you ever been overcome with nerves before a public speaking engagement? As a content marketer, one of the best
5 Steps to Make Your Social Media Content Shareable
Getting your social media audience to share your content should be one of the top goals of any social media
Tips for Conversion Rate Optimization
It’s no secret that, in order to be successful in reaching your target audience, you need a solid digital presence.
Should Snapchat Be Used for Businesses?
What is Snapchat? Snapchat is a mobile app, used for sending short videos or pictures that have a shelf-life of
Brand Identity: Part Two
In Part One we talked about the concepts behind developing a brand identity and the pieces and parts that make
Reduce. Reuse. Repurpose.
With more social media, less time, tighter budgets and higher consumer expectations, managing a successful digital marketing campaign can be
Optimizing Your New Twitter Profile
If you’ve heard one thing about the new Twitter profiles, it’s probably that the new options look eerily like Facebook.
A Cool Conference for European Content Marketers
I confess. I spend a lot of time explaining how effective digital communication can be. And I’m a sucker for