Campfire
A Content Blog by EVG
Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.
Webinars: like Skyping your therapist
“Are webinars the best solution for my corporate training needs?” This is the second most common FAQ we hear from
Content for Customer Service Across Timelines
Crossing the International Date Line means a lot more, from a business perspective, than setting your clock a few hours
Yelling Over the Din: Email Marketing for Non-Profits
Like many people, I have a junk email account. Buying something on Craigslist? Time to drag out the embarrassing AOL
The Magic of the Corporate Twitter Feed
If there’s anything I love (hate) more than having my teeth flossed by the dental hygienist, it’s having to call
Ok Google in Chrome Beta: The Progression of Voice Search
While we’re not quite at the level of the movie Her (yet), voice search is quickly becoming both more prevalent
Seeking a New Canvas: Street Art
You should always be trying to better capture and/or expand your audience. Creativity, one way of many to maximize the
Fresh eyes: insights from training an international content team
How do you keep 13 smart, experienced, international content managers engaged for two days and teach them something they didn’t
Thinking in Campaigns: Adapting a Non-Profit Strategy to Your Business
For most businesses, content marketing has historically taken a backseat to other considerations. While recent numbers demonstrate that more businesses
And the Oscar Winner is… Real-Time Marketing!
Who watched the Oscars on Sunday? Did you love Ellen? Did you love Jared Leto even more? Personally, the Wizard
LinkedIn Gets Contented
In an evolution of its Influencers program, LinkedIn recently announced the rollout of its publishing platform to 25,000 users. The
How do Companies Market Sustainability Initiatives?
Recycling and conserving energy have become standard practices in a significant percentage of companies in most major industries. Not only