Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed

Yesterday, the Guardian published a survey that provided insight into the UK’s best and worst hotel chains. The survey was in

If you’re entertaining the idea of expanding into an international market but are wary of how to begin or how

Do You Need to Adjust Your Social Media Strategy? I’m going to assume that you already know that all social

Content marketing is more than a way of communicating; it is a way of advertising. Web content is the basis

“Tell me a story” is a cliché. Children have been demanding it of parents since time began, and today it

We recently caught up Derek Singleton, Marketing Analyst at Software Advice, to hear his thoughts about native advertising and why

I was having dinner with my husband last night and he was relaying the conversation he had with a colleague

I knew right away I was going to have a hard time with this phone call. The minute the voice

Infographics have permeated the web in kudzu-like fashion, and rightfully so. They do a great job of simplifying a complex subject

With the rest of the world still buzzing about the advancements of Hummingbird and other Google antics, it’s hard to