Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

Tips for Project Managers Working From Home

For me, working from home is usually a Friday routine. While I enjoy being in the office the other four

How EVG Team Members Are Helping Their Communities

As we face this global pandemic, it’s easy to give in to fear and be paralyzed by it. There are

Working From Home: 5 Valuable Tips From Our Global Experts

New to homeworking? Don’t panic; it isn’t that bad. The need for social distancing may actually help you discover how

How to Avoid Tone-Deaf Content Marketing

The entire world is in a tailspin. If you sit and think about what’s happening long enough, you can work

Measuring the Success of Your Marketing Campaigns: Tracking and Conversions

It seems like a no-brainer for someone who works every day in the PPC space: you should be tracking conversions.

Making an SEO Case for Specialized (Subject Matter Expert) Writers

EVG is an international agency that specializes in content marketing, so it goes without saying that we rely on a

Key Elements of Narrative and How to Use Them in Your Content Marketing

Long before we could write, people told stories. Unsurprisingly, we still gravitate to narratives when seeking information. Using narrative elements

Biggest Marketing Moments of the Decade

Technology moves fast, so it’s no surprise that a lot has happened in the world of marketing since 2010. Let’s

Marketing Tips for Success in the New Year

The new year is a great time to purge things from your life, from your house, and from your business

Why is Instagram Removing Likes?

Instagram is a unique place. It can bring us together in great ways, but as it has evolved over the

Don’t Create Content for Its Own Sake

One of the biggest mistakes made in marketing is to produce and publish content for the sake of publishing content.