Marketing

The 3 Steps to Finding and Keeping Your Digital Audience Hooked

Want to know something scary? According to Microsoft Corp. researchers, the average Joe officially has a shorter attention span than

Blogging about Blogs: The Legal Way

Legal marketing has been rapidly changing since the 1960s. Today, excellent online presence on social media platforms is paramount for

Instagram 101 for the Business World

Instagram, a rapidly expanding and powerful social networking site, allows small and large businesses to capitalize on the free opportunity

Living the Product: How to Transform Dull Marketing Content

Effective Lifestyle Marketing Do you ever look at the stone on the side of a house and think: “Someone sold

THAT Greenville

When I first moved to Greenville, South Carolina, I wasn’t that impressed. Greenville had such great resources at its fingertips.

E-Commerce Marketing: Catering to Two Different Types of Shoppers

In the retail industry you can find two types of shoppers: those that enter a store knowing exactly what they

Cooking up the Perfect Recipe for Effective Small Business Marketing

Small Business Marketing: A Plan and A Strategy With social media on the rise, along with other inexpensive and easy

Readability: 15 Keys to Readable Content

It’s one thing to write great content, it’s another thing entirely to make sure that your audience reads and understands

Do You Have the Right Website Content?

Is your primary content, your website, in front of the right audience? Blogging. Email. Newsletters. Owned versus earned media. Social