Marketing

Evaluating Your Content Marketing Goals with the Season Changes

There are many reasons why you shouldn’t wait to update and evaluate your content marketing goals until a new year.

How I Spent My Summer Cold: Frequency Capping and Daytime Television

Have you been laid up on the couch due to a summer cold and your thoughts eventually wander to content

The Big Eclipse + You, The Marketer

Little did you know, the goings-on in our solar system for the last 14 billion years have led up to

The 3 Steps to Finding and Keeping Your Digital Audience Hooked

Want to know something scary? According to Microsoft Corp. researchers, the average Joe officially has a shorter attention span than

Blogging about Blogs: The Legal Way

Legal marketing has been rapidly changing since the 1960s. Today, excellent online presence on social media platforms is paramount for

Instagram 101 for the Business World

Instagram, a rapidly expanding and powerful social networking site, allows small and large businesses to capitalize on the free opportunity

Living the Product: How to Transform Dull Marketing Content

Effective Lifestyle Marketing Do you ever look at the stone on the side of a house and think: “Someone sold

THAT Greenville

When I first moved to Greenville, South Carolina, I wasn’t that impressed. Greenville had such great resources at its fingertips.

E-Commerce Marketing: Catering to Two Different Types of Shoppers

In the retail industry you can find two types of shoppers: those that enter a store knowing exactly what they