Marketing

Marketing to Seniors: Targeting a $15 Trillion Market

Millennials’ use of technology is a hot topic. But maybe marketers are focusing on the wrong demographic? In 2008, 35%

5 Ways to Attract Millennial Travelers to Your Hotel

Why should the hospitality industry care about pleasing Millennials? Well, they are no longer teeny boppers of the late 90’s and early

4 Tips for Higher Education Website Design

As a current college student, it was not long ago that I spent hours combing through college websites during my

3 Tricks You Can Learn from Fashion Marketers

Fashion is everywhere.  Whether it is on the cover of magazines, the characters in television shows, or even the clothes

The Challenges of Smart Watch Marketing

With the world of marketing growing and the speed of technology developing, it is difficult for a marketer to be

To App, or Not to App

Some experts say that the mobile market is emerging quickly, but I would argue that it has already emerged.There is

How to Create a Blog to Inspire Good Health

Research shows that there is an increasing global trend toward healthier eating. Younger consumers are willing to pay more for

Breaking Down Cultural Barriers in Global Content Marketing

With globalization expanding rapidly in the last decade, companies cannot be complacent with simply doing business in one country. Companies

The Power of Trust: Why Your Content Marketing Fails

Judging by the content that’s out there, content marketing appears to be all about generating content in the hopes it’ll