Marketing

Effective Content Strategy: 5 Rules for a First Date

How many first dates have you had? Five? Ten? Too many? We’ve all been there. It’s awkward. It’s stressful. But

Prost! To Oktoberfests Around the Globe

The German festival so popular it inspired its own style of beer, Oktoberfest is growing into a global celebration of

Pros and Cons of Twitter’s Periscope App

The social media realm develops so quickly that once we think we have it all down, something else surfaces. This

Content Localization: What It Means & Why You Need It

Translation, Localization, and Transcreation Content localization is a cultural translation that not only speaks the language of your target audiences,

Virtual Reality In The Corporate World

Thanks to advances with technology, virtual reality is able to replicate different environments with the use of computer simulation. It

3 Ways to Fail at Marketing to US Hispanics

Spend any time on the Internet and you’re bound to come across Spanish-language content, ads highlighting Hispanic Heritage Month, and

Seasonal Marketing Tips: Pumpkin Spice Everything

On Wednesday, September 23rd, the seasons shifted. The sun peeked happily from behind the clouds while a crisp breeze tugged

7 Ways You Can Educate Your Customers

In today’s competitive environment, for small business and large enterprises alike, one of the ways you can stand out is

Presenting Effectively to a Multicultural Audience

While researching ways to present corporate instructional videos to a global audience, I found a dry well. There were a