Marketing

5 Strategies for a Picture-Perfect Site

5 Strategies for a Picture-Perfect Site

Did you know that users will spend 10 seconds or fewer deciding whether a web page is worthy of their

4 Brands That Understand the Importance of Tone and Voice

The way a company speaks is as critical as the products and services it offers. As a marketer, determining which message

Marketing: There’s an App for That

Marketing: There’s an App for That

Since smartphones have practically become an extension of our hands, it is no wonder that businesses are looking to mobile

Storytelling Techniques for Content Marketers: The Hero’s Journey

Storytelling Techniques for Content Marketers: The Hero’s Journey

Even before language took written form, stories were told of heroes called to quests during which they overcame obstacles to

3 Reasons to Visit Your Clients (Even if They Don’t Have Rembrandts)

3 Reasons to Visit Your Clients (Even if They Don’t Have Rembrandts)

I saw seven original Rembrandts (and a Peter Max) during a trip to Wingate University recently. While seeing the work

5 Ways to Connect with Students over Spring Break

5 Ways to Connect with Students over Spring Break

Most students are not on campus during their spring break, and on-campus advertising is insufficient.  This breakdown in communication between

8 Reasons Why Business Majors Make Great Content Marketers

8 Reasons Why Business Majors Make Great Content Marketers

With graduation looming on the horizon for senior business majors, many are still frantically looking for a place to land

4 Ways Healthcare Professionals Can Become the First Choice in Health-Related Information Sources

4 Ways Healthcare Professionals Can Become the First Choice in Health-Related Information Sources

Healthcare affects, or will someday affect, each and every one of us. As consumers, we live in an extremely fast-paced

How Content Marketing Can Help Grow Your Small Business

How Content Marketing Can Help Grow Your Small Business

A common misconception is that content marketing is only imperative for large businesses.  Companies such as Red Bull, Nike and