Marketing
5 Strategies for a Picture-Perfect Site
Did you know that users will spend 10 seconds or fewer deciding whether a web page is worthy of their
4 Brands That Understand the Importance of Tone and Voice
The way a company speaks is as critical as the products and services it offers. As a marketer, determining which message
Marketing: There’s an App for That
Since smartphones have practically become an extension of our hands, it is no wonder that businesses are looking to mobile
Storytelling Techniques for Content Marketers: The Hero’s Journey
Even before language took written form, stories were told of heroes called to quests during which they overcame obstacles to
3 Reasons to Visit Your Clients (Even if They Don’t Have Rembrandts)
I saw seven original Rembrandts (and a Peter Max) during a trip to Wingate University recently. While seeing the work
5 Ways to Connect with Students over Spring Break
Most students are not on campus during their spring break, and on-campus advertising is insufficient. This breakdown in communication between
8 Reasons Why Business Majors Make Great Content Marketers
With graduation looming on the horizon for senior business majors, many are still frantically looking for a place to land
4 Ways Healthcare Professionals Can Become the First Choice in Health-Related Information Sources
Healthcare affects, or will someday affect, each and every one of us. As consumers, we live in an extremely fast-paced
How Content Marketing Can Help Grow Your Small Business
A common misconception is that content marketing is only imperative for large businesses. Companies such as Red Bull, Nike and