Marketing

Grow Your Hotel Brand with Instagram Marketing

Grow Your Hotel Brand with Instagram Marketing

Nothing makes me excited about a new hotel stay quite like a gallery of well-curated photos. I love imagining myself

Recruit New Talent with Creative Content Marketing

Recruit New Talent with Creative Content Marketing

Distinguished content comes from creative employees, and creative content comes from distinguished employees. It’s simple: memorable content marketing has a

Utilizing the New Instagram Layout App

Utilizing the New Instagram Layout App

Of course the use of Instagram for marketing is old news now. In the last few years, we have watched

5 Strategies for a Picture-Perfect Site

5 Strategies for a Picture-Perfect Site

Did you know that users will spend 10 seconds or fewer deciding whether a web page is worthy of their

4 Brands That Understand the Importance of Tone and Voice

The way a company speaks is as critical as the products and services it offers. As a marketer, determining which message

Marketing: There’s an App for That

Marketing: There’s an App for That

Since smartphones have practically become an extension of our hands, it is no wonder that businesses are looking to mobile

Storytelling Techniques for Content Marketers: The Hero’s Journey

Storytelling Techniques for Content Marketers: The Hero’s Journey

Even before language took written form, stories were told of heroes called to quests during which they overcame obstacles to

3 Reasons to Visit Your Clients (Even if They Don’t Have Rembrandts)

3 Reasons to Visit Your Clients (Even if They Don’t Have Rembrandts)

I saw seven original Rembrandts (and a Peter Max) during a trip to Wingate University recently. While seeing the work

5 Ways to Connect with Students over Spring Break

5 Ways to Connect with Students over Spring Break

Most students are not on campus during their spring break, and on-campus advertising is insufficient.  This breakdown in communication between