Marketing

Getting Prickly About ROI
Whether you like it or not, content marketing and statistics go hand in hand. It’s hard to gauge an effect

Pimento Cheese, Beer and Azaleas! (And Also Some Golf)
I know next to nothing about golf. I know that you want a LOW score, and that there are many

Grow Your Hotel Brand with Instagram Marketing
Nothing makes me excited about a new hotel stay quite like a gallery of well-curated photos. I love imagining myself

Recruit New Talent with Creative Content Marketing
Distinguished content comes from creative employees, and creative content comes from distinguished employees. It’s simple: memorable content marketing has a

Utilizing the New Instagram Layout App
Of course the use of Instagram for marketing is old news now. In the last few years, we have watched

5 Strategies for a Picture-Perfect Site
Did you know that users will spend 10 seconds or fewer deciding whether a web page is worthy of their
4 Brands That Understand the Importance of Tone and Voice
The way a company speaks is as critical as the products and services it offers. As a marketer, determining which message

Marketing: There’s an App for That
Since smartphones have practically become an extension of our hands, it is no wonder that businesses are looking to mobile

Storytelling Techniques for Content Marketers: The Hero’s Journey
Even before language took written form, stories were told of heroes called to quests during which they overcame obstacles to