Marketing
8 Reasons Why Business Majors Make Great Content Marketers
With graduation looming on the horizon for senior business majors, many are still frantically looking for a place to land
4 Ways Healthcare Professionals Can Become the First Choice in Health-Related Information Sources
Healthcare affects, or will someday affect, each and every one of us. As consumers, we live in an extremely fast-paced
How Content Marketing Can Help Grow Your Small Business
A common misconception is that content marketing is only imperative for large businesses. Companies such as Red Bull, Nike and
Improve Recruiting and Retention in Higher Education with Digital Media
Over the last several years, the trend in college recruitment tactics has shifted from traditional marketing like direct mail, printed
Creating Effective Content: The 411 of Email Marketing
My inbox is constantly overflowing with emails, but I, like most people, only take time to read about 50% of
GE Raises the Bar for B2B Content Marketing
There’s absolutely no reason that B2B content marketing needs to be boring. Unfortunately, many B2B companies across a variety of
Lessons from Frozen: A Wintry Mix (Sorry) of Uniqueness and Relatability
I was with my four-year-old niece at a restaurant helping her dispense soft-serve ice cream into a bowl and trying
Mining for Gold: 3 Companies Who Have Hit the Content Marketing Jackpot
Much like your company’s general marketing strategy, new ideas, new clients and new technological advancements bring changes to your content
Content Writing and Awesome Playlists
I’m a little obsessed with playlists. My recent discovery of the website 8tracks, where you can listen to themed playlists