Marketing

Improve Recruiting and Retention in Higher Education with Digital Media

Over the last several years, the trend in college recruitment tactics has shifted from traditional marketing like direct mail, printed

My inbox is constantly overflowing with emails, but I, like most people, only take time to read about 50% of

There’s absolutely no reason that B2B content marketing needs to be boring. Unfortunately, many B2B companies across a variety of

I was with my four-year-old niece at a restaurant helping her dispense soft-serve ice cream into a bowl and trying

Much like your company’s general marketing strategy, new ideas, new clients and new technological advancements bring changes to your content

I’m a little obsessed with playlists. My recent discovery of the website 8tracks, where you can listen to themed playlists

YouTube can seem like a fickle, confusing place where only the lucky can achieve audience attention, but this does not

Yes, I’m one of the 78% of Americans who watch the Super Bowl mainly for the commercials. In fact, this

As a college senior graduating in May with a Bachelor of Arts Degree in English, I have frequently been asked