Marketing

Web Design for Higher Ed

Web Design for Higher Ed

As a relatively recent college grad, it wasn’t long ago that I dedicated massive amounts of research to university websites.

New Year, Old Content: Making What’s Old New Again

New Year, Old Content: Making What’s Old New Again

You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this

Content Creativity + Failure = Success

Content Creativity + Failure = Success

Do you consider yourself creative? I realize that’s a loaded question, and the average person will, without hesitation, tell you

How NaNoWriMo Inspires Users Through Content

How NaNoWriMo Inspires Users Through Content

If you haven’t heard of National Novel Writing Month (aka NaNoWriMo), let me explain. Every year in November, thousands of

Word Sneak: Content Marketing Edition

Word Sneak: Content Marketing Edition

Viewers who tuned in to The Tonight Show with Jimmy Fallon on Tuesday, November 18 were treated to a particularly

Generation Z Called: They Said You Should Probably Get It Together

Generation Z Called: They Said You Should Probably Get It Together

My son is eight. If I allowed it, he would spend most of his waking life watching videos of other

‘Twee’ Clothing Company Laughs All the Way to the Bank—The Modcloth Success Story

‘Twee’ Clothing Company Laughs All the Way to the Bank—The Modcloth Success Story

I like to think I’m a hard sell. I can hear my husband laughing now. But I am pretty quick

Engagement & Innovation: The New Battleground in Marketing

Engagement & Innovation: The New Battleground in Marketing

Insights from Brand2Global in London, October 1-2, 2014. Last week, I shared my excitement at seeing big brands like LEGO,

Top 20 Most Searched-for Universities: Who’s Winning the Internet in Higher Ed?

Top 20 Most Searched-for Universities: Who’s Winning the Internet in Higher Ed?

A recent Google search data report released by the BBC on September 23 lists the world’s 20 most searched-for universities.