Marketing
Web Design for Higher Ed
As a relatively recent college grad, it wasn’t long ago that I dedicated massive amounts of research to university websites.
New Year, Old Content: Making What’s Old New Again
You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this
Content Creativity + Failure = Success
Do you consider yourself creative? I realize that’s a loaded question, and the average person will, without hesitation, tell you
How NaNoWriMo Inspires Users Through Content
If you haven’t heard of National Novel Writing Month (aka NaNoWriMo), let me explain. Every year in November, thousands of
Word Sneak: Content Marketing Edition
Viewers who tuned in to The Tonight Show with Jimmy Fallon on Tuesday, November 18 were treated to a particularly
Generation Z Called: They Said You Should Probably Get It Together
My son is eight. If I allowed it, he would spend most of his waking life watching videos of other
‘Twee’ Clothing Company Laughs All the Way to the Bank—The Modcloth Success Story
I like to think I’m a hard sell. I can hear my husband laughing now. But I am pretty quick
Engagement & Innovation: The New Battleground in Marketing
Insights from Brand2Global in London, October 1-2, 2014. Last week, I shared my excitement at seeing big brands like LEGO,
Top 20 Most Searched-for Universities: Who’s Winning the Internet in Higher Ed?
A recent Google search data report released by the BBC on September 23 lists the world’s 20 most searched-for universities.