Marketing

5 Brands That Went Viral on YouTube and How Yours Can Too

5 Brands That Went Viral on YouTube and How Yours Can Too

YouTube can seem like a fickle, confusing place where only the lucky can achieve audience attention, but this does not

8 Marketing Lessons from the 2015 Super Bowl Commercials

Yes, I’m one of the 78% of Americans who watch the Super Bowl mainly for the commercials. In fact, this

English Majors and Content Marketing: A Perfect Match

As a college senior graduating in May with a Bachelor of Arts Degree in English, I have frequently been asked

Web Design for Higher Ed

Web Design for Higher Ed

As a relatively recent college grad, it wasn’t long ago that I dedicated massive amounts of research to university websites.

New Year, Old Content: Making What’s Old New Again

New Year, Old Content: Making What’s Old New Again

You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this

Content Creativity + Failure = Success

Content Creativity + Failure = Success

Do you consider yourself creative? I realize that’s a loaded question, and the average person will, without hesitation, tell you

How NaNoWriMo Inspires Users Through Content

How NaNoWriMo Inspires Users Through Content

If you haven’t heard of National Novel Writing Month (aka NaNoWriMo), let me explain. Every year in November, thousands of

Word Sneak: Content Marketing Edition

Word Sneak: Content Marketing Edition

Viewers who tuned in to The Tonight Show with Jimmy Fallon on Tuesday, November 18 were treated to a particularly

Generation Z Called: They Said You Should Probably Get It Together

Generation Z Called: They Said You Should Probably Get It Together

My son is eight. If I allowed it, he would spend most of his waking life watching videos of other