Marketing

Mining for Gold: 3 Companies Who Have Hit the Content Marketing Jackpot
Much like your company’s general marketing strategy, new ideas, new clients and new technological advancements bring changes to your content

Content Writing and Awesome Playlists
I’m a little obsessed with playlists. My recent discovery of the website 8tracks, where you can listen to themed playlists

5 Brands That Went Viral on YouTube and How Yours Can Too
YouTube can seem like a fickle, confusing place where only the lucky can achieve audience attention, but this does not
8 Marketing Lessons from the 2015 Super Bowl Commercials
Yes, I’m one of the 78% of Americans who watch the Super Bowl mainly for the commercials. In fact, this
English Majors and Content Marketing: A Perfect Match
As a college senior graduating in May with a Bachelor of Arts Degree in English, I have frequently been asked

Web Design for Higher Ed
As a relatively recent college grad, it wasn’t long ago that I dedicated massive amounts of research to university websites.

New Year, Old Content: Making What’s Old New Again
You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this

Content Creativity + Failure = Success
Do you consider yourself creative? I realize that’s a loaded question, and the average person will, without hesitation, tell you

How NaNoWriMo Inspires Users Through Content
If you haven’t heard of National Novel Writing Month (aka NaNoWriMo), let me explain. Every year in November, thousands of