Marketing
5 Brands That Went Viral on YouTube and How Yours Can Too
YouTube can seem like a fickle, confusing place where only the lucky can achieve audience attention, but this does not
8 Marketing Lessons from the 2015 Super Bowl Commercials
Yes, I’m one of the 78% of Americans who watch the Super Bowl mainly for the commercials. In fact, this
English Majors and Content Marketing: A Perfect Match
As a college senior graduating in May with a Bachelor of Arts Degree in English, I have frequently been asked
Web Design for Higher Ed
As a relatively recent college grad, it wasn’t long ago that I dedicated massive amounts of research to university websites.
New Year, Old Content: Making What’s Old New Again
You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this
Content Creativity + Failure = Success
Do you consider yourself creative? I realize that’s a loaded question, and the average person will, without hesitation, tell you
How NaNoWriMo Inspires Users Through Content
If you haven’t heard of National Novel Writing Month (aka NaNoWriMo), let me explain. Every year in November, thousands of
Word Sneak: Content Marketing Edition
Viewers who tuned in to The Tonight Show with Jimmy Fallon on Tuesday, November 18 were treated to a particularly
Generation Z Called: They Said You Should Probably Get It Together
My son is eight. If I allowed it, he would spend most of his waking life watching videos of other