Marketing
How not Why is the Question
Fans of political campaigns might recognize the phrase, “It’s the economy, stupid,” as James Carville’s strategy for the 1992 Clinton
Google Knows My Birthday… and yours too
Who doesn’t love an unexpected birthday wish? I’ve been around the sun almost 70 times, and I still get a
Using Analytics Data to Increase Traffic to Your Website
You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re
Which Ad Extensions Should You Be Using on Your Google Ads?
Ad extensions in Google Ads allow your ad to take up more physical space on the screen while giving users
Recent Updates to Google Ads
Changes to Google Ads happen regularly, and small businesses as well as marketing personnel need to stay informed of any
Chasing a Digital Unicorn
The siren call of shiny, bright technology lures many with its false promises. “Let me woo you and dazzle you
Using Google’s Automated Bidding Strategies to Get More Conversions
Each business and industry may have different goals for their Google Ads account. For example, a business that is just
EVG – Gannett’s Licensing Partner
For the past two and a half years, EVG has been the exclusive licensing partner for 10Best by USA Today,
Buh-Bye and Thank You, 2020!
It’s December. In a normal year, we would be speeding through a jam-packed holiday season. Parties, family traditions, shopping, and