Marketing

Create a Content Garden: Cross-Pollination & Your Marketing Strategy

Like many who are stuck at home during quarantine, I’ve spent a lot of time getting my hands dirty in

As EVG’s Director of SEO, it’s always interesting to me to look at what’s trending in Google search queries on

During this time of global uncertainty, many things have changed. “Non-essential” workers set up their home offices and got familiar

Content marketing is an investment in brand equity. Consider that a piece of content is a durable asset that helps

The entire world is in a tailspin. If you sit and think about what’s happening long enough, you can work

It seems like a no-brainer for someone who works every day in the PPC space: you should be tracking conversions.

EVG is an international agency that specializes in content marketing, so it goes without saying that we rely on a

Long before we could write, people told stories. Unsurprisingly, we still gravitate to narratives when seeking information. Using narrative elements

Technology moves fast, so it’s no surprise that a lot has happened in the world of marketing since 2010. Let’s