Marketing

Creative Instruction: Branding & Content Marketing

Recently, I had the opportunity to visit and chat with a fun, smart cadre of students at Furman University. A

Five Tips to Help Ease Those Public Speaking Nerves

Have you ever been overcome with nerves before a public speaking engagement? As a content marketer, one of the best

5 Steps to Make Your Social Media Content Shareable

5 Steps to Make Your Social Media Content Shareable

Getting your social media audience to share your content should be one of the top goals of any social media

Tips for Conversion Rate Optimization

Tips for Conversion Rate Optimization

It’s no secret that, in order to be successful in reaching your target audience, you need a solid digital presence.

Should Snapchat Be Used for Businesses?

Should Snapchat Be Used for Businesses?

What is Snapchat? Snapchat is a mobile app, used for sending short videos or pictures that have a shelf-life of

Brand Identity: Part Two

Brand Identity: Part Two

In Part One we talked about the concepts behind developing a brand identity and the pieces and parts that make

Reduce. Reuse. Repurpose.

Reduce. Reuse. Repurpose.

With more social media, less time, tighter budgets and higher consumer expectations, managing a successful digital marketing campaign can be

A Cool Conference for European Content Marketers

A Cool Conference for European Content Marketers

I confess. I spend a lot of time explaining how effective digital communication can be. And I’m a sucker for

Top 5 Content Marketing Conferences

Top 5 Content Marketing Conferences

For any industry, attending a conference is a great way to ensure your company is keeping up with competitors; it’s