Marketing

Poetic License – Lessons for Inspired Content Marketing

Dreams about a Pulitzer aside, creatives working in fields like content marketing (and the colleagues who judge their work) may

Responsive Web Design Matters for Content Marketing

Responsive Web Design Matters for Content Marketing

With the increase in people accessing the web via mobile devices, responsive web design has seen a sharp rise in

Video Kills It: Content Marketing in the Visual Age

How much time did you spend watching versus reading today? The answer to that question drives one of the strongest

Creative Instruction: Branding & Content Marketing

Recently, I had the opportunity to visit and chat with a fun, smart cadre of students at Furman University. A

Five Tips to Help Ease Those Public Speaking Nerves

Have you ever been overcome with nerves before a public speaking engagement? As a content marketer, one of the best

5 Steps to Make Your Social Media Content Shareable

5 Steps to Make Your Social Media Content Shareable

Getting your social media audience to share your content should be one of the top goals of any social media

Tips for Conversion Rate Optimization

Tips for Conversion Rate Optimization

It’s no secret that, in order to be successful in reaching your target audience, you need a solid digital presence.

Should Snapchat Be Used for Businesses?

Should Snapchat Be Used for Businesses?

What is Snapchat? Snapchat is a mobile app, used for sending short videos or pictures that have a shelf-life of

Brand Identity: Part Two

Brand Identity: Part Two

In Part One we talked about the concepts behind developing a brand identity and the pieces and parts that make