Marketing

Tell Me a Story: Content Marketing 101

“Tell me a story” is a cliché. Children have been demanding it of parents since time began, and today it

We recently caught up Derek Singleton, Marketing Analyst at Software Advice, to hear his thoughts about native advertising and why

I was having dinner with my husband last night and he was relaying the conversation he had with a colleague

I knew right away I was going to have a hard time with this phone call. The minute the voice

Infographics have permeated the web in kudzu-like fashion, and rightfully so. They do a great job of simplifying a complex subject

With the rest of the world still buzzing about the advancements of Hummingbird and other Google antics, it’s hard to

I have an addiction to video. Though I’m not a crazy, old cat lady (yet), almost any night of the

I have a friend who works for a chain of gas stations here in the Southeast. It recently came up

I was thinking recently about the disconnect that exists between content marketers and a significant percentage of executive level decision