Marketing

Secure Search, Not Provided and Hummingbird

Secure Search, Not Provided and Hummingbird

What a week for Google! First the buzz-killing, Post-Prism, Secure Search piece from Danny Sullivan seemed to catch a lot

5 Tips for Managing a Successful Blog

5 Tips for Managing a Successful Blog

Having an active blog on your website is proven to be a highly effective lead generation strategy. According to a

Google Changes the SEO Landscape, Again

Google Changes the SEO Landscape, Again

Those concerned with Google search, SEO and keywords are in an uproar today. Facebook, Twitter, and websites like Search Engine

5 Content Marketing Takeaways from SES 2013

5 Content Marketing Takeaways from SES 2013

My colleague, Faith Jones, and I attended SES San Francisco last week. Wedged between an early Tuesday morning flight in

Brand2Global: Cultural Differences and Big Data

Brand2Global: Cultural Differences and Big Data

Eric Ingrand will be presenting at Brand2Global Conference in London at 11:30 am on Wednesday, September 18, 2013. The topic

A Sweet Content Marketing Partnership: Hershey & the NCAA

A Sweet Content Marketing Partnership: Hershey & the NCAA

During my recent visit to Content Marketing World in Cleveland, Ohio, I had the pleasure of listening to Martin Baker,

User Generated Content

User Generated Content

From Facebook to retail sites, user generated content (UGC) is dominating the Internet. UGC is text published by individuals, often

Make Me Buy Your Stuff: Content Marketing and Post-Recession Weddings

Make Me Buy Your Stuff: Content Marketing and Post-Recession Weddings

These past 12 months, I’ve been very in demand. Since August of last year, a worldwide group of retailers has

Mobile Websites vs. Responsive Websites: Which is Better?

Mobile Websites vs. Responsive Websites: Which is Better?

Do you know what really bothers me? When people put the toilet paper roll on the handle facing the wrong