Marketing

Brand2Global: Cultural Differences and Big Data

Brand2Global: Cultural Differences and Big Data

Eric Ingrand will be presenting at Brand2Global Conference in London at 11:30 am on Wednesday, September 18, 2013. The topic

A Sweet Content Marketing Partnership: Hershey & the NCAA

A Sweet Content Marketing Partnership: Hershey & the NCAA

During my recent visit to Content Marketing World in Cleveland, Ohio, I had the pleasure of listening to Martin Baker,

User Generated Content

User Generated Content

From Facebook to retail sites, user generated content (UGC) is dominating the Internet. UGC is text published by individuals, often

Make Me Buy Your Stuff: Content Marketing and Post-Recession Weddings

Make Me Buy Your Stuff: Content Marketing and Post-Recession Weddings

These past 12 months, I’ve been very in demand. Since August of last year, a worldwide group of retailers has

Mobile Websites vs. Responsive Websites: Which is Better?

Mobile Websites vs. Responsive Websites: Which is Better?

Do you know what really bothers me? When people put the toilet paper roll on the handle facing the wrong

Get Schooled: 4 Ideas for the New University LinkedIn Pages

Get Schooled: 4 Ideas for the New University LinkedIn Pages

Think about the 238 million members of LinkedIn, most of whose profiles include their job description and where they went

Infographics for the Travel & Tourism Industry

Infographics for the Travel & Tourism Industry

Travel Infographics Human beings love to travel. Discovering different places and different cultures appeals to us. In a lot of

5 College Football Programs Doing Content Marketing Right

As the fall weather creeps over the country (except for Florida), college football fans everywhere are donning the colors of

How to Optimize Your Company LinkedIn Page

How to Optimize Your Company LinkedIn Page

You probably have a personal LinkedIn page, but you likely only look at it or add any content when you