Marketing
Lessons from Boston
The first Manufacturing Marketing Innovation conference sponsored by EnVeritas Group, Clemson University, Merge and PR Newswire took place on April
3D Imagery and the Role of the Biomedical Visual Communicator in Biotechnology
Seeing is believing…or more importantly, understanding. The saying is never truer than when the content that you have to believe
Social Media Marketing is a Two-Way Street
In today’s digital landscape, resistance to social media, for personal or business use, is futile. Social media provides one of
Beware: You Can’t Trust the Internet
It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why
Digital Customer Service and the Demise of the Greeter
Recently, I realized that there weren’t any greeters at the front of America’s favorite superstore. Well, perhaps in some locations,
How to Write for Mobile Sites
A client recently surveyed their Facebook followers with the following question: When traveling, do you surf the web with your
Quality Content & Constant Consideration
Generation C & Constant Consideration The friendly folks at Google launched Think Insights a few weeks back, giving online marketers
Poor Web Content = Missed Opportunities
I was talking with a banker friend at Crossfit this week during my usual 6am workout, and he began asking
Are You Ready for the Future
Hiroshi Mikitani, CEO of Rakuten Inc, noted in a March post on LinkedIn that ‘information overload’ ought to be embraced