Social Media

Social Media Marketing is a Two-Way Street

Social Media Marketing is a Two-Way Street

In today’s digital landscape, resistance to social media, for personal or business use, is futile. Social media provides one of

Throw Tradition Out the Window

Throw Tradition Out the Window

Throw tradition out the window, this isn’t your father’s ROI. In the world of social media, we don’t calculate return

5 Tips for Optimizing Facebook’s Graph Search for Marketing

Anytime a major social media brand rolls out a new product, businesses take note. This time, the response is warranted.

Hashin’ Tags: Facebook Possibly Implementing Another Social Media Tool

Hashin’ Tags: Facebook Possibly Implementing Another Social Media Tool

Rumor has it that Facebook is tinkering with hashtags. And it really is just a rumor at this point. Facebook

Read on Reddit and Up Your Marketing Game

Read on Reddit and Up Your Marketing Game

My college friend—an aspiring musician—was attending school to become a teacher, having given up on the dream of a musical

A Moving Target: Content Marketing for Mobile Apps

A Moving Target: Content Marketing for Mobile Apps

A Mobile Target With over one billion smart phones circulating around the globe, reaching today’s consumer has become a moving

Wanna Win at LinkedIn? Work the Room

Wanna Win at LinkedIn? Work the Room

Like all social media platforms, LinkedIn continues to evolve to allow more content and more sharing. Gone are the days

New Facebook Graph Search Engine

New Facebook Graph Search Engine

Facebook recently sent out invitations for a press conference that cryptically read, “Come and see what we’re building.” Since then,

The Mobile Content Era: Are You Paying Attention?

The Mobile Content Era: Are You Paying Attention?

As with everything in life, balance is the key to success. And the key to a successful online strategy is