Social Media
How to Create a Successful Social Media Calendar
All your marketing efforts, social media included, should be purposeful and strategic. You wouldn’t show up to record a TV
Marketing and Selling Products on Pinterest and Instagram
As someone who lives in “SEO World,” it feels weird to me to be writing about Pinterest and Instagram, especially
The Frustrations of Non-Chronological News Feeds
While I’ve never been a huge fan of non-chronological news feeds on social media, I (and the rest of the
How To Target Millennials Effectively
You’ve seen all the articles hand-wringing about which industry the destructive millennial population will kill next. From napkins to diamonds
How Influencer Marketing Works
Have you considered influencer marketing, but aren’t sure how to get started? You may choose to set it up in
Every Move You Make… I’ll Be Watching You: How Personalized Ads Work
Ever wonder why you see certain ads on your social media sites? Maybe something you were shopping for earlier, or
Social Media Best Practices & March Madness
The 2018 NCAA Men’s Basketball tournament has delivered plenty of Twitter gems and real-world examples of social media best practices
Using Twitter to Build a Sense of Community: My Experience Hosting #SEOChat
One of the really great things about the SEO industry is the community. Because of the nature of SEO —
Making Snapchat Work for Your Business
Is your business looking to reach a wider audience on social media? With so many of us glued to social