Social Media

Snapchat Too Personal for Business?

 “I like the idea of using Snapchat for business, but I believe that there are far more social media sites

How to Maximize Marketing Potential from Events

I was a communications major in college. I chose this field initially because I had high hopes of being a

Good or Bad, It’s Very Real – Your Employees on Social Media

Heard the rumor? Word is that everybody who works for you is actually in marketing. Most of us probably understand

8 Ways to Achieve Marketing Success with Video

How much time do you spend watching videos each day? If you’re like most adults in the U.S., the answer

Facebook Safety Checks Provide Peace of Mind for Friends and Families

On Monday, October 26, a 7.5 magnitude earthquake hit Afghanistan and parts of Pakistan. Hundreds were reported killed, and as I’m

Pros and Cons of Twitter’s Periscope App

The social media realm develops so quickly that once we think we have it all down, something else surfaces. This

What a Skateboarder Taught Me About Advertising on Instagram

A few months into graduate school, I found myself on a faded, smelly couch at a skate park writing a

The Connecting Power of Hashtags

Trials and tribulations are inevitable. And when one fiery, unexpected trial descends, it can be excruciating if we are not

Politicians Are A-Twitter About Social Media

Social media is now a given in political campaigns. A contender without a Twitter handle is hardly a contender at