Social Media

Tips for Creating and Managing Successful LinkedIn Groups

Your company LinkedIn page is up and running. You’ve done your research, joined a few groups, left a few groups

Pinterest for Retailers: New Tools and Successful Strategies

It’s easier than ever for retailers and other businesses to use Pinterest to promote their products. Pinterest recently introduced a

LinkedIn Empty Nesters’ Club

LinkedIn Empty Nesters’ Club

Starting this Saturday, I will be an Empty Nester. Yes, there are many of you who have come before me

Small Businesses and Social Media

I often talk to small business owners or employees who ask about social media. “How do I find time for

LinkedIn and the In Group

It’s an understatement to say that curating your business’s social media can be a full-time job. There are so many

Pros and Cons of Multiple Social Media Managers for a Company

Pros and Cons of Multiple Social Media Managers for a Company

Between the tweets, hashtags and pins, you may find yourself wishing you had a dozen social media gurus to run

To Friend or Not to Friend?

To Friend or Not to Friend?

In an education psychology class several years ago, my professor asked us if we thought it was appropriate to friend

A Midsummer Night’s Selfie

I went to a theatre-in-the-round production over the weekend here in Greenville—a zany take on Bill’s A Midsummer Night’s Dream.

Marketing in Ramadan: Gently Does It

This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in