Strategy

LGBT+ Content Marketing

Earlier this year when I reported some of the upcoming 2015 trends in content marketing I would have never imagined

The Basics of Meta Page Descriptions

Google may not factor in a page’s meta description when determining how a page ranks, but that doesn’t mean it

With Content Marketing, You Want the Gold Digger!

When I decided to sell my charming Cape Cod-style home on my own in a grueling, competitive market, I wanted

Shark Week: Honesty in Content Marketing

It’s the most wonderful week of the year! Personally, I’ve loved Shark Week since I was a little girl. I

Content Marketing for the 4th of July

Another 4th of July has come and gone. If you are like me, it is one of your favorite holidays.

Brands and SEO: Do Brands Rank Better?

Yes. Perhaps I should explain. I recently read through a Slideshare presentation by Rand Fishkin, founder of Moz, that discussed

Why Every Brand Should Be on Pinterest

Why Every Brand Should Be on Pinterest

It’s become a cliché for me to remind the world that the Internet is a visual place. And it’s no

Marketing with Infographics

Marketing with Infographics

There is an old saying that states, “A picture is worth a thousand words.” This is great, because 1000 words

Saving Face with Social Media: Learning from the Jeni’s Splendid Ice Creams’ Recall

Saving Face with Social Media: Learning from the Jeni’s Splendid Ice Creams’ Recall

When things are going well, it’s easy to boast about your product or share information about your services. But what