Strategy

Marketing in Ramadan: Gently Does It

This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in

7 Reasons Content Marketing Plans Fail

7 Reasons Content Marketing Plans Fail

With exception of the occasional social commentary piece, we spend a lot time and space on this blog discussing content

Content Marketing: Universal Studios and Disney World

Last week, my husband had a golf tournament in Orlando. Being the stellar wife that I am, I tagged along

5 Steps to Make Your Social Media Content Shareable

5 Steps to Make Your Social Media Content Shareable

Getting your social media audience to share your content should be one of the top goals of any social media

Tips for Conversion Rate Optimization

Tips for Conversion Rate Optimization

It’s no secret that, in order to be successful in reaching your target audience, you need a solid digital presence.

Reduce. Reuse. Repurpose.

Reduce. Reuse. Repurpose.

With more social media, less time, tighter budgets and higher consumer expectations, managing a successful digital marketing campaign can be

Dress Your Message in Dad Jeans and White Socks: Normcore and Content

Those among you who follow the fashion world may already be aware of the trend known as normcore. Those among

10 Things CrossFit Can Teach You About Social Media Marketing

I’m a Content Strategist here at EVG, and I moonlight as a Level- 1 CrossFit trainer as well. And while

Building a Brand Identity: Part One

Building a Brand Identity: Part One

Your brand identity is the core representation of your company’s reputation. If your business isn’t living its core values (or,