Strategy

5 Steps to Make Your Social Media Content Shareable

5 Steps to Make Your Social Media Content Shareable

Getting your social media audience to share your content should be one of the top goals of any social media

Tips for Conversion Rate Optimization

Tips for Conversion Rate Optimization

It’s no secret that, in order to be successful in reaching your target audience, you need a solid digital presence.

Reduce. Reuse. Repurpose.

Reduce. Reuse. Repurpose.

With more social media, less time, tighter budgets and higher consumer expectations, managing a successful digital marketing campaign can be

Dress Your Message in Dad Jeans and White Socks: Normcore and Content

Those among you who follow the fashion world may already be aware of the trend known as normcore. Those among

10 Things CrossFit Can Teach You About Social Media Marketing

I’m a Content Strategist here at EVG, and I moonlight as a Level- 1 CrossFit trainer as well. And while

Building a Brand Identity: Part One

Building a Brand Identity: Part One

Your brand identity is the core representation of your company’s reputation. If your business isn’t living its core values (or,

Reading in the Age of the Internet

Reading in the Age of the Internet

I’ve been a passionate reader all my life, and one of my earliest memories is of reading a simple Golden

Netflix: What House of Cards Can Teach Us about Content Marketing

Netflix: What House of Cards Can Teach Us about Content Marketing

When I moved into my first “grown-up” place, all I could afford was a humble one-bedroom apartment that scarcely fit

What Paris Taught Me About Content

What Paris Taught Me About Content

As EVG’s Digital Media Coordinator, I’m well aware of the importance of content marketing—from the relevance of your brand to