Strategy
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Bush’s Baked Beans: A Tasty Interactive Marketing Strategy
It’s National Baked Beans Month July is National Baked Beans month, so it’s only natural that I highlight this pantry
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Keeping Hogwarts Alive: What Pottermore Can Teach Us About Content Marketing
I’m flying my nerd flag pretty high in this blog post, so let me begin by saying that I own
Marketing in Ramadan: Gently Does It
This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in
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7 Reasons Content Marketing Plans Fail
With exception of the occasional social commentary piece, we spend a lot time and space on this blog discussing content
Content Marketing: Universal Studios and Disney World
Last week, my husband had a golf tournament in Orlando. Being the stellar wife that I am, I tagged along
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5 Steps to Make Your Social Media Content Shareable
Getting your social media audience to share your content should be one of the top goals of any social media
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Tips for Conversion Rate Optimization
It’s no secret that, in order to be successful in reaching your target audience, you need a solid digital presence.
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Reduce. Reuse. Repurpose.
With more social media, less time, tighter budgets and higher consumer expectations, managing a successful digital marketing campaign can be
Dress Your Message in Dad Jeans and White Socks: Normcore and Content
Those among you who follow the fashion world may already be aware of the trend known as normcore. Those among