Strategy
Marriott Fails their Geography Test
Did you see the news stories about Marriott and China? The hotel company sent an email questionnaire to its rewards
Six Communication Practices for a Stress-Free Content Migration
Your company’s decided that a content migration is happening, and it’s your job to lead the charge or to at
Top Ten Content Migration Mistakes
Irish author Oscar Wilde said, “Experience is simply the name we give our mistakes.” We agree because we’ve both made
7 Keys to a Successful Pre-Migration Content Audit
Have you caught the remodeling bug? It seems everywhere we turn there are TV shows, Pinterest boards and Instagram pics
Don’t Lose Sight of SEO in a Website Migration
Imagine you have a shop selling coffee cups. It’s a neatly arranged store and products are easy to find, with
Top Ten Content Migration Elements
Have you ever watched a flock of birds migrating, soaring over your head in a coordinated effort to get to
E-Commerce Marketing: Catering to Two Different Types of Shoppers
In the retail industry you can find two types of shoppers: those that enter a store knowing exactly what they
Cooking up the Perfect Recipe for Effective Small Business Marketing
Small Business Marketing: A Plan and A Strategy With social media on the rise, along with other inexpensive and easy
7 Powerful Instagram Hashtag Rules
A 2014 study found Instagram posts with “at least one hashtag have an average of 12.6% more engagement” than those