Strategy
8 Ways to Achieve Marketing Success with Video
How much time do you spend watching videos each day? If you’re like most adults in the U.S., the answer
Halloween Costumes & Website Content: Outsourcing vs. DIY
I’ve always loved Halloween and dressing up. I’m a shy, anxious person, so the idea of temporarily “becoming” another person
Effective Content Strategy: 5 Rules for a First Date
How many first dates have you had? Five? Ten? Too many? We’ve all been there. It’s awkward. It’s stressful. But
Content Localization: What It Means & Why You Need It
Translation, Localization, and Transcreation Content localization is a cultural translation that not only speaks the language of your target audiences,
Crafting Successful Meta Page Descriptions
Can you think of any content as undervalued as the meta page description? If one’s included for a page at
3 Ways to Fail at Marketing to US Hispanics
Spend any time on the Internet and you’re bound to come across Spanish-language content, ads highlighting Hispanic Heritage Month, and
4 Ways to Grow an Email List Using Online Surveys
So you’ve starting showing online surveys and you’re getting a ton of useful feedback from . . . random visitors
The Whole30 Program: Content Done Right
My husband and I recently got back from vacation, and let’s just say we weren’t especially virtuous in our food
Do’s and Don’ts of Buyer Personas for Content Marketing
So you’re on board with the idea that meaningful content can help build your brand. But who’s the audience for