Technology
How to Write for Mobile Sites
A client recently surveyed their Facebook followers with the following question: When traveling, do you surf the web with your
5 Tips for Optimizing Facebook’s Graph Search for Marketing
Anytime a major social media brand rolls out a new product, businesses take note. This time, the response is warranted.
Eric Ingrand Visits ITB Berlin
EVG’s Eric Ingrand was recently in attendance at ITB Berlin 2013. He reports on his experience, the state of the
How Does Search Work?
On March 1st Google launched an interactive web page to explain How Search Works. While the wizard doesn’t reveal all
Launch Your Blog: A Content Marketing Cheat Sheet for Hoteliers
Search engines like content. In particular, Google rewards websites that have original, well-written content with a higher PageRank. But more
A Moving Target: Content Marketing for Mobile Apps
A Mobile Target With over one billion smart phones circulating around the globe, reaching today’s consumer has become a moving
The Mobile Content Era: Are You Paying Attention?
As with everything in life, balance is the key to success. And the key to a successful online strategy is
Google as Publisher? Why Not?
When news broke this week about Google’s purchase of Frommer’s online travel guides, the immediate discussions around here involved how
Is SEO Dead or the Internet’s Fabulous Invalid?
Embracing New Strategies for the Social Media Era Check Google yourself, and you’ll find countless articles proclaiming SEO is dead.