Writing Tips and Tricks

What Every Writer Should Know about Keywords

Before arriving at EVG, I wrote website content, among other types of content, at a local college. I always kept

Fingers are poised. Computer screen is awash in white. Clock is ticking, reminding you of an encroaching deadline. Brain, however,

“Fertile Woman Dies in Climax.” Now that’s a headline, and it’s no joke. It makes perfect sense if you know

Your company says it has innovative, optimized, efficient strategies! Your resume says you are a results-driven people person who is

In a recent blog post, “Embracing Boundaries,” Seth Godin says: “With unlimited time, unlimited money and unlimited resources, of course

Lucy Williams, Founder and Creative Director of Blink London, talks to Eric Ingrand, Vice President of Content Marketing EMEA at

The ability to switch between different writing styles for different audiences is essential to anyone in the field of content

It happens all the time. Your marcom team at Company X is under the gun. E-Commerce sales are slipping. Competitor

If you think you will be able to create web copy for your site by yourself, you’re not alone. Lots