How Licensing Can Enhance Your Brand
What Is Licensed Content?
Licensed content is content that is produced by a known (or recognized) third party editorial property (ie; magazine or website). Think about the jersey of your favorite quarterback or your kid’s backpack with his favorite superhero on it. The makers of those products have licensing agreements so they can use the intellectual and legal property of another company on their products.
If you’re thinking that sports teams and superheros have nothing to do with your industry, that’s not the only thing licensing is good for. Have you received recognition in the form of a flattering review or article? Maybe an award? With licensing, you can create your own content around promoting those assets, and your sales team will be forever grateful.
Licensing also works well on TV commercials, in-store point-of-purchase displays, product packaging and more.
Why Include Licensing in Your Content?
Licensing is a great way to showcase accomplishments, as in the awards case mentioned previously. With licensed content, you can make more of positive press than just a social media post that your followers may or may not see.
Licensing is also a great way to fill out your content calendar. Depending on the size of your company, your content team may be short-staffed as it is, and may struggle to consistently produce high-quality and relevant content. With licensed content, you can increase content production smartly and with less effort.
Additionally, you can use licensed content produced by other companies to position yourself as a thought leader in the industry. If you gain permission to repost their content with a link back to them, it will help your SEO as well as boost brand recognition.
With regards to SEO, licensing can actually be beneficial there too. As long as you use canonical URL tags to let Google know which pages to crawl and which ones not crawl, you’ll be able to avoid any duplicate content errors.
How Can You Get Started With Licensing?
If that sounds appealing but you don’t know where to start, or you don’t want to get lost in the details of brand requirements, EVG is here to help! Whether you’re a buyer overseeing a brand’s content or a publisher searching for a way to maximize your brand’s cache, EVG can help you generate new revenue streams through a licensing agreement.
We know a single approach doesn’t work for everyone, which is why customized solutions are a part of our DNA. Get started by filling out this form and we’ll reach out to you about your licensing needs.
Brian Kolb – Chief Brand Officer