Is Content a Commodity?
If you’re looking for content creation or content marketing help, you’ve probably Googled it. Right? And you’re probably overwhelmed with
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When Tragedy Strikes, How Does Social Media Respond?
On April 15th, I learned of the Boston Marathon bombings through Facebook. My feed was immediately filled with links to
Social Media Marketing is a Two-Way Street
In today’s digital landscape, resistance to social media, for personal or business use, is futile. Social media provides one of
Are You Ready for the Future
Hiroshi Mikitani, CEO of Rakuten Inc, noted in a March post on LinkedIn that ‘information overload’ ought to be embraced
Hashin’ Tags: Facebook Possibly Implementing Another Social Media Tool
Rumor has it that Facebook is tinkering with hashtags. And it really is just a rumor at this point. Facebook
A Moving Target: Content Marketing for Mobile Apps
A Mobile Target With over one billion smart phones circulating around the globe, reaching today’s consumer has become a moving
The Mobile Content Era: Are You Paying Attention?
As with everything in life, balance is the key to success. And the key to a successful online strategy is