Engagement & Innovation: The New Battleground in Marketing
Insights from Brand2Global in London, October 1-2, 2014. Last week, I shared my excitement at seeing big brands like LEGO,
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10 Tips for Marketing Your Business Internationally
At conferences such as Brand2Global—where I’ll be presenting a panel in October—I’m often asked for advice on marketing businesses internationally.
Count Me In: How the Hidden Cash Trend Is Reaching Global Capacity
In recent weeks, my hometown of Greenville, South Carolina has joined in on the wildly popular Hidden Cash trend. Started
But Wait! There’s More… to Infomercial Content
I love infomercials. I always have, for as long as I can remember. There is just something simultaneously amusing and
Why You Should Be Using Hashtags
# You’ve seen this symbol. It’s the number sign right? Or wait; aren’t they calling it a hashtag nowadays? This
Save Some Money, Ride the TravelPony: A Social Media Success Story
Everyone I know is getting married this year. Or at least, it seems that way. What does that mean for
The Growth of the Social Media Manager as a Career
What is a Social Media Manager? A social media manager is a person who manages an organization’s social media pages
Seeking a New Canvas: Street Art
You should always be trying to better capture and/or expand your audience. Creativity, one way of many to maximize the
LinkedIn Gets Contented
In an evolution of its Influencers program, LinkedIn recently announced the rollout of its publishing platform to 25,000 users. The
Mobile and The “Always On” Digital End User Journey: How to Create Tighter Content to Build Customer Loyalty
EVG’s Eric Ingrand, VP Content Marketing EMEA, hosted a round table at the Digital Content Marketing Summit in London. Below
Psychology in Marketing
Content marketing is not about words but about minds. Grabbing attention, engaging users, telling stories, creating relationships – that happens