What Should Go Into a Content Marketing Plan?
It doesn’t matter if you’ve been working with content marketing for a long stretch or if you’re just starting out,
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Strike the Right Balance in Content Marketing – Tips from Jerry Seinfeld
Jerry Seinfeld recently did an interview with The New York Times, and he had some important points about balance in
10 Common Content Marketing Myths
According to Julia McCoy’s article on the Content Marketing Institute’s blog, “9 Stats That Will Make You Want to Invest
Try Interactive Content at Your Next Convention
According to industry organizations, approximately 90 million people attend as many as 300,000 conventions, conferences and trade shows in the
How To Target Millennials Effectively
You’ve seen all the articles hand-wringing about which industry the destructive millennial population will kill next. From napkins to diamonds
How to Do Long-Tail Keyword Research Using Google (and a Few Other Tools)
I’ve been in SEO for about 12 years now, which isn’t FOREVER, but it isn’t nothing! And in that time
Settling the Score: Discrepancies in Location Data from Analytics and AdWords
Have you ever noticed discrepancies in location data from Analytics and AdWords? Many marketers have, and it leaves them wondering:
What You Need to Know About Performing a Content Audit
When was the last time you conducted a content audit? If you’re not sure of the date, or if you’re
Important Content Writing Skill: How to Self-Edit
I know what you’re thinking: But everything I say is so important! When you’re facing a word count, it can
Addressing Data Privacy Concerns
With recent concerns coming to light about data privacy and social media, it’s more important than ever to be transparent
SEO Practices: Do You Wear the White Hat?
If you’re one of nearly six million Americans who used to tune in every Thursday night to catch the latest