How to Use the Analytics Data You Gather
You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re
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How Licensing Can Enhance Your Brand
What Is Licensed Content? Licensed content is content that is produced by a known (or recognized) third party editorial property
Senior Living Marketing: Boomers Continue to Break the Mold
According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. I reached that milestone
Outsourcing Content Dos and Don’ts
You can’t always do it all. In fact, when it comes to creating content, many people don’t feel that they
Marketing to New Parents in the Digital Age
Between cookie tracking and targeted ads for online and offline shopping, it’s not uncommon for businesses to know about a
When Brands Break Trust
Trust is not an easy thing to acquire. It’s precious and fragile. Once a company builds trust around its brand,
The Frustrations of Non-Chronological News Feeds
While I’ve never been a huge fan of non-chronological news feeds on social media, I (and the rest of the
Ethical Issues in Content and Social Media Marketing
The past two years have made it clear that what people read online has a direct impact on their lives.
Offline Shopping & Targeted Ads
It has happened to a lot of us. Whether you’re in the store on the hunt for sports apparel or
WOW Moments: Chick-fil-A
If you follow me on LinkedIn, you know that I make efforts to call out amazing moments whenever they happen.
Companies That Stepped Up During Hurricane Florence
“When I was a boy and I would see scary things in the news, my mother would say to me,