The Connecting Power of Hashtags
Trials and tribulations are inevitable. And when one fiery, unexpected trial descends, it can be excruciating if we are not
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It’s Time for a Website Audit
It’s that time of year when everyone dreads hearing that word. You know the one I mean. Audit. But there’s
5 Brands That Went Viral on YouTube and How Yours Can Too
YouTube can seem like a fickle, confusing place where only the lucky can achieve audience attention, but this does not
BuzzFeed, FuzzBeed and the Unbearable Blandness of Focusing on Shareability
On February 3, 2015, the viral content megalith Buzzfeed registered 14,450,212 unique visitors, according to Quantcast, a company that measures
Generation Z Called: They Said You Should Probably Get It Together
My son is eight. If I allowed it, he would spend most of his waking life watching videos of other
4 New Social Media Websites or Apps you need to check out!
Remember Myspace, Facebook or even Instagram in their early stages, before advertisers, or sponsored posts became popular? These four new
Marketing Gluten-Free Products
Ten years ago, “gluten-free” was a puzzling term to many consumers. For my family and I, however, the term quickly
Save Some Money, Ride the TravelPony: A Social Media Success Story
Everyone I know is getting married this year. Or at least, it seems that way. What does that mean for
All About Hashtags
Hashtags can seem a strange and elusive beast to anyone who hasn’t used them or doesn’t get their purpose. They’re
Making Connections Through Instagram
At EnVeritas Group, I write for the Carlson Rezidor Hotel Group, working mainly on properties in Europe. Last year, I
Creative Social Media Incentives
An important part of a successful social media campaign is keeping regular engagement and interest among followers, fans and friends.