Psychology in Marketing
Content marketing is not about words but about minds. Grabbing attention, engaging users, telling stories, creating relationships – that happens
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Google Changes the SEO Landscape, Again
Those concerned with Google search, SEO and keywords are in an uproar today. Facebook, Twitter, and websites like Search Engine
Google Analytics for Busy Hotel Managers
Meet John, general manager of the Scooby Woo hotel in London. Like many hotel managers, he has Google Analytics code
The Worst Meatball Sandwich: How to Make the Most of Online Reviews
“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle
How Does Search Work?
On March 1st Google launched an interactive web page to explain How Search Works. While the wizard doesn’t reveal all
Read on Reddit and Up Your Marketing Game
My college friend—an aspiring musician—was attending school to become a teacher, having given up on the dream of a musical