Essential Tools for Marketing to Millennials
Let’s be honest, the world of marketing is a terrifying place. The constant gladiatorial struggle to gain fame and fortune
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Marketing Your Company to Future Employees
Recruiting is one of the most important aspects of an organization that can directly impact your bottom line. Top talent can
Marketing to Seniors: Targeting a $15 Trillion Market
Millennials’ use of technology is a hot topic. But maybe marketers are focusing on the wrong demographic? In 2008, 35%
5 Ways to Attract Millennial Travelers to Your Hotel
Why should the hospitality industry care about pleasing Millennials? Well, they are no longer teeny boppers of the late 90’s and early
4 Tips for Higher Education Website Design
As a current college student, it was not long ago that I spent hours combing through college websites during my
3 Tricks You Can Learn from Fashion Marketers
Fashion is everywhere. Whether it is on the cover of magazines, the characters in television shows, or even the clothes
To App, or Not to App
Some experts say that the mobile market is emerging quickly, but I would argue that it has already emerged.There is
5 Social Media Tips for Your Company
Social media has become more than just a place to communicate with friends. Companies now use social media as a
Should You Be Making Chinese a Priority?
Today, April 20th, marks the sixth annual Chinese Language Day, a UNESCO holiday designed “to celebrate multilingualism and cultural diversity
The Power of Trust: Why Your Content Marketing Fails
Judging by the content that’s out there, content marketing appears to be all about generating content in the hopes it’ll
Lessons From Dale Carnegie’s How to Win Friends & Influence People
I was browsing through books at Coastal Carolina University’s library when I noticed Dale Carnegie’s, How to Win Friends &