The Growth of the Social Media Manager as a Career
What is a Social Media Manager? A social media manager is a person who manages an organization’s social media pages
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Social Media Analytics Tools
The looming question from any marketing manager is, “Is social media worth it?” Or, “Can we measure social media’s ROI?”
What’s Trending on Facebook?
Just this week, Facebook released a new homepage feature: “Trending.” The feature is slowly being rolled out across Facebook profiles,
Content Marketing Lessons From Beyoncé
Have you heard about Beyoncé’s new album yet? If so, try to recall how you heard about the music superstar’s
How Does Your Target Audience Talk?
In ancient Greek times Aristotle wrote about rhetoric, or the art of persuasion. Much of his writing still holds true
10 Mobile Apps for the Busy Marketer (Part three)
If you have not read part one and part two of the 10 Mobile Apps for the Busy Marketer trilogy,
10 Mobile Apps for the Busy Marketer (Part 2)
In part one of my 10 Mobile Apps for the Busy Markerter series, I listed 4 apps that I like
10 Mobile Apps for the Busy Marketer (Part 1)
61—That’s the number of mobile apps on my iPhone! Anytime someone steals a glance at my phone, I always get
Manufacturing a Successful Social Media Campaign
Like most other industries, the manufacturing industry has seen traditional marketing begin to give way to digital marketing in recent
The Worst Meatball Sandwich: How to Make the Most of Online Reviews
“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle
Social Media Marketing is a Two-Way Street
In today’s digital landscape, resistance to social media, for personal or business use, is futile. Social media provides one of