5 Tips for the Right Mix of Social Content
Too much straightforward self-promotion and you’re likely to lose your audience. Too many memes and they stop taking you seriously.
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How to Create a Successful Social Media Calendar
All your marketing efforts, social media included, should be purposeful and strategic. You wouldn’t show up to record a TV
Marketing and Selling Products on Pinterest and Instagram
As someone who lives in “SEO World,” it feels weird to me to be writing about Pinterest and Instagram, especially
Should A Marketing Agency Care About Writing Great Content? (Yes!)
Recently, a coworker shared this really interesting video by Marcus Sheridan in which he discusses “Why Most SEO Companies Are
Insert Humor Here: Comedy in Content Marketing
From afar, my straight-faced stare and skinny tie might make you wonder if I’m worthy to talk about humor, but
Senior Living Marketing: Boomers Continue to Break the Mold
According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. I reached that milestone
Marketing to New Parents in the Digital Age
Between cookie tracking and targeted ads for online and offline shopping, it’s not uncommon for businesses to know about a
What Should Go Into a Content Marketing Plan?
It doesn’t matter if you’ve been working with content marketing for a long stretch or if you’re just starting out,
Strike the Right Balance in Content Marketing – Tips from Jerry Seinfeld
Jerry Seinfeld recently did an interview with The New York Times, and he had some important points about balance in
10 Common Content Marketing Myths
According to Julia McCoy’s article on the Content Marketing Institute’s blog, “9 Stats That Will Make You Want to Invest
Content Marketing for Financial Service Companies
Many financial service companies are now trying to add content marketing to their plates. This is great, but there are