Blogging Best Practices II: How To Write For Busy Online Readers
Thanks to the blogging revolution, anyone with an internet connection can now call themselves a writer. Not everyone, though, can
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10 Tips for Marketing Your Business Internationally
At conferences such as Brand2Global—where I’ll be presenting a panel in October—I’m often asked for advice on marketing businesses internationally.
EnVeritas Group Team Lends Hand at Generous Garden Project
Greenville, SC – On September 6, EnVeritas Group visited The Generous Garden Project, a non-profit organization whose mission is “fighting hunger
Tips for Creating and Managing Successful LinkedIn Groups
Your company LinkedIn page is up and running. You’ve done your research, joined a few groups, left a few groups
What Every Writer Should Know about Keywords
Before arriving at EVG, I wrote website content, among other types of content, at a local college. I always kept
Learning from Ridiculous yet Effective Crowdfunding Campaigns
How much would you pay for a bowl of boiled potatoes, diced onion, relish and some mayonnaise? Maybe two dollars?
How Universities Can Reach Students Through Vlogging
With technological innovations come opportunities for institutions of higher education to connect with prospective students. Vlogging, or video blogging, is
Digital Malpractice—Don’t Let it Happen to You!
I was in a meeting with a prospect the other day, and he was telling me about his company’s website,
Writing for College Students
As a recent college graduate and member of the coveted 18-34 demographic, I’ve encountered a lot of marketing that is
LinkedIn Empty Nesters’ Club
Starting this Saturday, I will be an Empty Nester. Yes, there are many of you who have come before me
Small Businesses and Social Media
I often talk to small business owners or employees who ask about social media. “How do I find time for