Embracing Boundaries as a Content Marketer
In a recent blog post, “Embracing Boundaries,” Seth Godin says: “With unlimited time, unlimited money and unlimited resources, of course
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But Wait! There’s More… to Infomercial Content
I love infomercials. I always have, for as long as I can remember. There is just something simultaneously amusing and
A Midsummer Night’s Selfie
I went to a theatre-in-the-round production over the weekend here in Greenville—a zany take on Bill’s A Midsummer Night’s Dream.
Marketing in Ramadan: Gently Does It
This past weekend, Independence Day kicked off with its traditions of fireworks, barbecues and baseball games. But for Muslims in
7 Reasons Content Marketing Plans Fail
With exception of the occasional social commentary piece, we spend a lot time and space on this blog discussing content
Content Marketing: Universal Studios and Disney World
Last week, my husband had a golf tournament in Orlando. Being the stellar wife that I am, I tagged along
EnVeritas Group CEO Attends SIBF Minnesota Briefing
Brice Bay, CEO EnVeritas Group, returned to the EVG Greenville offices on Monday after spending the previous week traveling for
Unique Selling Points and Super Powers
For me, summer means two things: absurd heat and superhero movies. Having already fallen in love with X-Men: Days of Future Past and Captain
Poetic License – Lessons for Inspired Content Marketing
Dreams about a Pulitzer aside, creatives working in fields like content marketing (and the colleagues who judge their work) may
Video Kills It: Content Marketing in the Visual Age
How much time did you spend watching versus reading today? The answer to that question drives one of the strongest
All About Hashtags
Hashtags can seem a strange and elusive beast to anyone who hasn’t used them or doesn’t get their purpose. They’re