Creative Instruction: Branding & Content Marketing
Recently, I had the opportunity to visit and chat with a fun, smart cadre of students at Furman University. A
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Five Tips to Help Ease Those Public Speaking Nerves
Have you ever been overcome with nerves before a public speaking engagement? As a content marketer, one of the best
5 Steps to Make Your Social Media Content Shareable
Getting your social media audience to share your content should be one of the top goals of any social media
Reduce. Reuse. Repurpose.
With more social media, less time, tighter budgets and higher consumer expectations, managing a successful digital marketing campaign can be
A Cool Conference for European Content Marketers
I confess. I spend a lot of time explaining how effective digital communication can be. And I’m a sucker for
Top 5 Content Marketing Conferences
For any industry, attending a conference is a great way to ensure your company is keeping up with competitors; it’s
Social Media Today: A Cautionary Tale
The pitfalls of social media are well documented. There was the Kenneth Cole tweet equating “boots on the ground” in
10 Things CrossFit Can Teach You About Social Media Marketing
I’m a Content Strategist here at EVG, and I moonlight as a Level- 1 CrossFit trainer as well. And while
Making Connections Through Instagram
At EnVeritas Group, I write for the Carlson Rezidor Hotel Group, working mainly on properties in Europe. Last year, I
E-Commerce Sites: Instant Business Solutions
It’s no secret that selling your products or services online, rather than just following the brick and mortar model, can
The Realist’s Guide to Translation, Transcreation and Machine Translation
I used to explain the different types of translation to clients and colleagues in terms of a hierarchy: transcreation as