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The Worst Meatball Sandwich: How to Make the Most of Online Reviews
“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle
Give a Hoot About Social Media Management
By now, most companies understand the benefits of integrating social media into their marketing strategy (if you haven’t, get with
The Smart Way to Localize Your Website
You don’t need to be Coca-Cola to have a multilingual website. If you want your business to boost sales abroad,
Health and Google: A Unique Search Experience
The percentage of people who use internet search to find health information is enormous. According to a September 2012 survey,
Content Marketing and University Programming
Throughout my teenage years and my early twenties, I hated the phrase “kids these days.” In my naïve mind, I
Is Content a Commodity?
If you’re looking for content creation or content marketing help, you’ve probably Googled it. Right? And you’re probably overwhelmed with
Search and the Health Industry
In my previous post, I mentioned doing research to be able to write for your users. For some people I’ve
Search & Content Optimization – 20 SEO Best Practices
Unscrupulous SEO companies offer quick fix solutions to getting your website ranked high on Google searches, and in the process
10 Digital Marketing Nuggets from iMedia UK 2013
Eric Ingrand, EVG’s VP of Content Marketing EMEA, recently returned from iMedia Summit (click here to find out about other
When Tragedy Strikes, How Does Social Media Respond?
On April 15th, I learned of the Boston Marathon bombings through Facebook. My feed was immediately filled with links to