Embracing Targeted Marketing
Businesses have responded to an increase in mobile devices by increasing the amount of targeted marketing that they conduct. Consumers
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What Large Hotel Groups Could Learn From Sarova Hotels’ New Websites
I love working with Sarova Hotels. They’re an independent, family-owned company with four beautiful, “individual hotels for individual people” in
Start-up Trends and Tips for Creating a Successful Social Media Strategy
The early stages of starting and maintaining a successful social media page can be tasking, regardless of how big your
Healthcare Content Marketing The Right Way
‘Tis the season for stuffy noses, scratchy throats and aching heads. Every time I feel the slightest bit off, I
Choosing a Good Content Creator Will Be One of the Best Things You Do for Your Business
If you think you will be able to create web copy for your site by yourself, you’re not alone. Lots
Learning from the Best Videos of Vine’s First Year
Last week, Vine turned one. While some of us (myself included) doubted that six-second films would catch on or offer
Psychology in Marketing
Content marketing is not about words but about minds. Grabbing attention, engaging users, telling stories, creating relationships – that happens
What’s Trending on Facebook?
Just this week, Facebook released a new homepage feature: “Trending.” The feature is slowly being rolled out across Facebook profiles,
Coping with Website Redesign
A good friend of mine recently revealed his disappointment for a website redesign, constantly justifying his discontent with, “I can’t
Twitter as a News Source
I try to stay up to date when it comes to politics and current events. In recent months, I’ve become
The Revival of MySpace: Is It Here to Stay?
Let me tell you a story: Before Facebook became the popular and well-oiled social media machine that it is now,