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For most businesses, a content marketing strategy is essential. It’s worth it to hire firms with a proven track record
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A Peek Inside EVG’s People Center
Extended Network of Writers and Editors Though the physical locations of EnVeritas Group can be found in Greenville, SC and
Use Your Words: Expanding Your Content Marketing Vocabulary
Little kids with small, new vocabularies can get very frustrated when people don’t understand what they want. Listeners on the
Why Your Buyer Personas Aren’t Effective
You’ve heard all the hype about creating buyer personas, right? According to the Buyer Persona Institute, buyer personas are detailed
The Correlation Between Quality Content and Customer Service in the Hospitality Industry
Yesterday, the Guardian published a survey that provided insight into the UK’s best and worst hotel chains. The survey was in
All Social Media Is Not Created Equal
Do You Need to Adjust Your Social Media Strategy? I’m going to assume that you already know that all social
Tell Me a Story: Content Marketing 101
“Tell me a story” is a cliché. Children have been demanding it of parents since time began, and today it
Native Advertising: Q&A with Derek Singleton
We recently caught up Derek Singleton, Marketing Analyst at Software Advice, to hear his thoughts about native advertising and why
Colloquialisms and Professionalism
I knew right away I was going to have a hard time with this phone call. The minute the voice
3 Ways to Repurpose that Infographic
Infographics have permeated the web in kudzu-like fashion, and rightfully so. They do a great job of simplifying a complex subject
Does Your Website Give Customers Headaches?
With the rest of the world still buzzing about the advancements of Hummingbird and other Google antics, it’s hard to