How to Create a Blog to Inspire Good Health
Research shows that there is an increasing global trend toward healthier eating. Younger consumers are willing to pay more for
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Winning ZMOT in 2016
We all know the world of content marketing changes daily. Ideas and trends from just a year ago now seem
Why It’s Important to Continually Learn and Develop as a Global Marketer
Originally appeared in the July Edition of Brand Quarterly Magazine The “information superhighway” has turned supersonic since the phrase was
Poetic License – Lessons for Inspired Content Marketing
Dreams about a Pulitzer aside, creatives working in fields like content marketing (and the colleagues who judge their work) may
Should Snapchat Be Used for Businesses?
What is Snapchat? Snapchat is a mobile app, used for sending short videos or pictures that have a shelf-life of
Fashion Blogs That Get Your Blood Pumping
Lucy Williams, Founder and Creative Director of Blink London, talks to Eric Ingrand, Vice President of Content Marketing EMEA at
Building a Brand Identity: Part One
Your brand identity is the core representation of your company’s reputation. If your business isn’t living its core values (or,
Content Marketing: All About Kairos
It happens all the time. Your marcom team at Company X is under the gun. E-Commerce sales are slipping. Competitor
How Gaming Apps Can Impact the Healthcare Industry
Black tie. Fancy dinner. Nice speech. Time to go home. A normal healthcare fundraiser, right? The next fundraiser you go
Newsjacking In The Online Age
Newsjacking is a tactic that has been used in PR for many years. Its essence: to quickly respond to a
Jay Bilas Tweets Shame NCAA
Bilas Tweets Earlier this week, ESPN talking head Jay Bilas set the NCAA (for the uninitiated, that’s the organization that