The Worst Meatball Sammy: Online Reviews are Opportunities not Albatrosses
“Where do you wanna eat?” “I don’t know…Where do you wanna eat?” What is today’s solution for this infuriating circle
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Google Analytics for Beginners
Google Analytics can help you understand your audience, acquisition, and their behavior. For those new to Google Analytics, it can
Consistency and Creativity in Digital Strategy
As digital marketers, we love a great strategy. That’s why we’re always looking for ways to improve our game plans.
How not Why is the Question
Fans of political campaigns might recognize the phrase, “It’s the economy, stupid,” as James Carville’s strategy for the 1992 Clinton
Best SEO Practices for Search & Content Optimization in 2021
They say you can only count on death and taxes. If you’ve been paying attention to digital marketing in the
[Still] The Old Guy in the Club
Every day, I get to interact and collaborate with a team of extremely smart, content-savvy professionals – an A-list group,
Are Buyer Personas Still Effective and Relevant?
Buyer personas, customer personas or audience personas. No matter what you call them, they’re often overlooked or dismissed as a
Google Knows My Birthday… and yours too
Who doesn’t love an unexpected birthday wish? I’ve been around the sun almost 70 times, and I still get a
The Gordian Knot of Social Media
How many social media platforms can you name? How many social media accounts do you use? If you’re an average
4 Business Tips from the Baez Play
The afternoon matchup between the Pirates and Cubs began ordinarily enough. Until the top of third inning, that is. The
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