Creating Quality Higher Education Content
It’s essential for institutions of higher education to create great content. Not only do prospective students look at higher ed
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A Tale of Two Searches
You might have heard about long-tail searches, but you’re not quite sure what they are or why they matter. As
How to Spend Less Time Searching for Stock Photos
Once upon a time, I had the same self-imposed rule for stock photo sites as I did for boring books:
Marketing and Selling Products on Pinterest and Instagram
As someone who lives in “SEO World,” it feels weird to me to be writing about Pinterest and Instagram, especially
Content is No Longer King
It’s time to admit Content is no longer King. Let’s face it, we’re drowning in content. It’s the easy answer
Content That Boosts Resident Occupancy in Senior Living
As more Baby Boomers reach the age of retirement each day, the senior living industry is changing and growing to
How to Use the Analytics Data You Gather
You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re
How Licensing Can Enhance Your Brand
What Is Licensed Content? Licensed content is content that is produced by a known (or recognized) third party editorial property
Senior Living Marketing: Boomers Continue to Break the Mold
According to the experts, 10,000 members of the Baby Boomer generation are turning 65 every day. I reached that milestone
Outsourcing Content Dos and Don’ts
You can’t always do it all. In fact, when it comes to creating content, many people don’t feel that they
Best KPIs for PPC, SEM
When you’re building a PPC account, you need to keep your goals in mind. This will affect everything from your