3 Keys to an Effective Mobile Marketing Automation Strategy

Companies of all industries and sizes are being drastically affected by the mobile marketing revolution. Statistics show that 87% of the world’s population own a mobile phone and 67% of all consumers are willing to use one to complete a purchase. If you want to truly help your business explode, you need to reach these consumers. That’s where mobile marketing automation comes in. With the right tools and strategies, you can reach out to this massive audience without ever raising a finger. Here are the three keys to developing an effective mobile marketing strategy:

1. Identifying Opportunities

Mobile marketing automation is all about identifying exactly when it’s appropriate to send somebody a message. Here are some of the most important triggers according to the experts:

• Location. Mobile devices have the ability to pinpoint your exact location using a combination of GPS and WiFi technology. You can market to customers who are in your neighborhood, block, or even a particular part of your store. It’s a great chance to reach out to a highly targeted audience.
• Behavioral. Some of the most valuable mobile triggers are based on your customer’s behavior. For example, you can have a message sent automatically whenever somebody abandons a cart in your app. Examples of some other triggers could be reaching out to customer service, making a purchase, or looking at a particular FAQ page.
• Nurturing. You’ll need to develop messages for prospects in every single stage of the sales process, from brand-new prospects who just signed up for alerts to seasoned customers who have been with you for years. Use the information available to determine what part of the sales cycle each customer is in and send them content tailored to their needs at the time.

2. Capturing Leads

In order to automate your mobile marketing, you need an audience to actually market to. One of the best ways to attract leads is by using an inbound marketing campaign highlighted by content. Mobile search is more powerful than ever, and great content can attract these searches by highlighting important keywords and providing solutions to their problems.

To make sure your content is effective, it has to be optimized for the mobile experience. This means keeping images and fancy formatting to a minimum. Create short, memorable headlines and remove all unnecessary information. Mobile users are fickle, so you want to hook them early, give them what they need, and push them to the next step quickly.

3. Sending Messages Effectively

The last piece of your mobile marketing automation plan is figuring out how you’re going to communicate with all the valuable leads you’ve gathered. Mobile texting, with instantaneous delivery and sky-high open rates, is a great option. All you have to do is leverage a text messaging service for business and you’ll have the opportunity to reach out to your customers at any time, resting assured that they’ll receive your message.

Another strong mobile communication channel are push notifications. If you can convince prospects to download and install your mobile application, you can utilize it to send them direct mobile messages. Used in conjunction with SMS messaging, you’ll never miss an opportunity to connect with your audience.

Have you developed a successful mobile marketing automation plan? Let us know how you did it with a comment below!

Sophorn Chhay – Trumpia