EVG Blogger
How to Use the Analytics Data You Gather
You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re
Outsourcing Content Dos and Don’ts
You can’t always do it all. In fact, when it comes to creating content, many people don’t feel that they
Ethical Issues in Content and Social Media Marketing
The past two years have made it clear that what people read online has a direct impact on their lives.
What Should Go Into a Content Marketing Plan?
It doesn’t matter if you’ve been working with content marketing for a long stretch or if you’re just starting out,
10 Common Content Marketing Myths
According to Julia McCoy’s article on the Content Marketing Institute’s blog, “9 Stats That Will Make You Want to Invest
Content Marketing for Financial Service Companies
Many financial service companies are now trying to add content marketing to their plates. This is great, but there are
What You Need to Know About Performing a Content Audit
When was the last time you conducted a content audit? If you’re not sure of the date, or if you’re
Addressing Data Privacy Concerns
With recent concerns coming to light about data privacy and social media, it’s more important than ever to be transparent
What Digital Marketers Can Learn from This Is Us About Storytelling
This Is Us is easily one of the most popular shows on television right now. Fans of the show praise