EVG Blogger

How to Use the Analytics Data You Gather

You’ve spent months gathering analytics. You know how many people have viewed your site, you know your bounce rate, you’re

Outsourcing Content Dos and Don’ts

You can’t always do it all. In fact, when it comes to creating content, many people don’t feel that they

Ethical Issues in Content and Social Media Marketing

The past two years have made it clear that what people read online has a direct impact on their lives.

What Should Go Into a Content Marketing Plan?

It doesn’t matter if you’ve been working with content marketing for a long stretch or if you’re just starting out,

10 Common Content Marketing Myths

According to Julia McCoy’s article on the Content Marketing Institute’s blog, “9 Stats That Will Make You Want to Invest

Content Marketing for Financial Service Companies

Many financial service companies are now trying to add content marketing to their plates. This is great, but there are

What You Need to Know About Performing a Content Audit

When was the last time you conducted a content audit? If you’re not sure of the date, or if you’re

Addressing Data Privacy Concerns

With recent concerns coming to light about data privacy and social media, it’s more important than ever to be transparent

What Digital Marketers Can Learn from This Is Us About Storytelling

This Is Us is easily one of the most popular shows on television right now. Fans of the show praise