Charlotte Price

Content That Boosts Resident Occupancy in Senior Living

As more Baby Boomers reach the age of retirement each day, the senior living industry is changing and growing to

How Your Content Changes When a Lead Becomes a Customer

You’ve done it. You’ve successfully brought a lead all the way through your sales funnel and converted them into a

What is Content?

Simply put, content is any message you send an audience. Your company is producing content all the time, whether it

When Brands Break Trust

Trust is not an easy thing to acquire. It’s precious and fragile. Once a company builds trust around its brand,

The Frustrations of Non-Chronological News Feeds

While I’ve never been a huge fan of non-chronological news feeds on social media, I (and the rest of the

Companies That Stepped Up During Hurricane Florence

“When I was a boy and I would see scary things in the news, my mother would say to me,

Best KPIs for PPC, SEM

When you’re building a PPC account, you need to keep your goals in mind. This will affect everything from your

Strike the Right Balance in Content Marketing – Tips from Jerry Seinfeld

Jerry Seinfeld recently did an interview with The New York Times, and he had some important points about balance in

How Influencer Marketing Works

Have you considered influencer marketing, but aren’t sure how to get started? You may choose to set it up in