Emily Smith

LinkedIn Gets Contented

LinkedIn Gets Contented

In an evolution of its Influencers program, LinkedIn recently announced the rollout of its publishing platform to 25,000 users. The

A Whirlwind Tour of Google’s New Tour Builder

A Whirlwind Tour of Google’s New Tour Builder

Have you heard of Tour Builder from Google? It’s still in beta version and calls itself “a Google Earth experiment.”

Use Your Words: Expanding Your Content Marketing Vocabulary

Use Your Words: Expanding Your Content Marketing Vocabulary

Little kids with small, new vocabularies can get very frustrated when people don’t understand what they want. Listeners on the

Get Schooled: 4 Ideas for the New University LinkedIn Pages

Get Schooled: 4 Ideas for the New University LinkedIn Pages

Think about the 238 million members of LinkedIn, most of whose profiles include their job description and where they went

Don’t Assume: Social Media Training for Employees

Don’t Assume: Social Media Training for Employees

To (probably) quote Cicero, when it comes to social media marketing, don’t put the cart before the horse. In this

4 Ways to Use the New LinkedIn Contacts Tool

4 Ways to Use the New LinkedIn Contacts Tool

The conversation turned unexpectedly raucous the other day when I mentioned the new Contacts tool from LinkedIn. This new feature

Wanna Win at LinkedIn? Work the Room

Wanna Win at LinkedIn? Work the Room

Like all social media platforms, LinkedIn continues to evolve to allow more content and more sharing. Gone are the days