Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

You might have heard about long-tail searches, but you’re not quite sure what they are or why they matter. As

Once upon a time, I had the same self-imposed rule for stock photo sites as I did for boring books:

As someone who lives in “SEO World,” it feels weird to me to be writing about Pinterest and Instagram, especially

We can always count on our colleagues, friends and family to offer feedback, but we can’t always guarantee its usefulness.

Recently, my friend and colleague Kathleen wrote a blog arguing, “Content is No Longer King.” What you should know is

It’s time to admit Content is no longer King. Let’s face it, we’re drowning in content. It’s the easy answer

As an award-winning, global marketing agency, our team of writers, editors, designers, translators and creatives of all kinds know how

Standard or generic content sometimes has its place, but there should be as little of it as possible in use

Chances are, in your marketing plan, you know what personalities you’re trying to appeal to with the content and social

As more Baby Boomers reach the age of retirement each day, the senior living industry is changing and growing to

Design is the practical application of creativity, and practical application requires process. I first started to understand this as a