Campfire

A Content Blog by EVG

Join us around the EVG Campfire to hear and share content marketing stories, insights, news and top tips.

As someone who lives in “SEO World,” it feels weird to me to be writing about Pinterest and Instagram, especially

We can always count on our colleagues, friends and family to offer feedback, but we can’t always guarantee its usefulness.

Recently, my friend and colleague Kathleen wrote a blog arguing, “Content is No Longer King.” What you should know is

It’s time to admit Content is no longer King. Let’s face it, we’re drowning in content. It’s the easy answer

As an award-winning, global marketing agency, our team of writers, editors, designers, translators and creatives of all kinds know how

Standard or generic content sometimes has its place, but there should be as little of it as possible in use

Chances are, in your marketing plan, you know what personalities you’re trying to appeal to with the content and social

As more Baby Boomers reach the age of retirement each day, the senior living industry is changing and growing to

Design is the practical application of creativity, and practical application requires process. I first started to understand this as a

Beyoncé, Winn-Dixie, and Hooters are members of a group no business wants to join. They’ve each been sued by someone

CAT tools, translation memories, percent matches… Some agencies like to use these phrases to sell you on their services without